The Dark Side of Online Identities: Exploring Sockpuppets and Their Hidden Agendas

Hemchudaesh
5 min readJun 20, 2023

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In the vast and interconnected world of the internet, where online identities can be easily created and manipulated, it is essential to be aware of the existence of sockpuppets. By understanding the nature of sockpuppets and their implications, we can better navigate the digital landscape and promote responsible online behavior.

What is a sockpuppet?

Sockpuppets are fictional online identities created and operated by a single person or a group. They are typically used to deceive others about their identity, motives, or support for a particular individual or cause. Sockpuppetry can be sophisticated, and it may not always be easy to distinguish between genuine users and sockpuppets.

Basic Sock Puppet Accounts

How to identify potential sockpuppets?

Review Account Profiles: Examine the profiles of suspicious accounts carefully. Look for incomplete or generic information, such as vague bios, lack of personal details, or stock profile pictures.

Similar Writing Style: Look for accounts that exhibit a remarkably similar writing style, grammar, and vocabulary across multiple posts or interactions. Sockpuppets controlled by a single individual may inadvertently use consistent patterns of expression.

Unusual Account Activity: Examine the account’s activity patterns. Sockpuppets may exhibit irregular posting schedules or sudden bursts of activity, indicating that the same person is controlling multiple accounts.

Lack of Engagement with Others: Sockpuppets may avoid engaging with other genuine users to maintain the illusion of multiple personas.

Account Creation Dates: Check the account creation dates of suspicious accounts. If multiple accounts were created around the same time or in a short span, it could indicate potential sockpuppetry, especially if they exhibit synchronized posting or engagement patterns.

Examine Follower-Following Ratios: Look at the follower-to-following ratio of the account. Sockpuppets may have a high number of followers compared to the accounts they follow, as they often aim to appear influential.

The Hidden Threat of Sockpuppets

Manipulating public opinion: Sockpuppets can be used to create the illusion of widespread support or opposition for a particular viewpoint or individual. By posting positive or negative comments under different identities, the sockpuppeteer attempts to influence public opinion and create a false sense of consensus. Sock puppets can wreak havoc within online communities.

Cyberbullying and harassment: Sockpuppets have been employed to engage in cyberbullying and harassment campaigns. Individuals with malicious intent may create multiple sockpuppet accounts to target a specific person, amplifying the intensity of the attacks and making it difficult for the victim to escape the harassment.

Manipulating online polls and surveys: Sockpuppets can be used to manipulate the results of online polls or surveys by casting multiple votes or opinions under different identities. This can skew the data and misrepresent public sentiment on various topics.

Fake reviews and ratings: E-commerce platforms and review websites have witnessed instances of sockpuppetry being used to post fake positive reviews or ratings for products or services. Businesses or individuals may create multiple sockpuppet accounts to artificially boost their reputation or discredit their competitors. Astroturfing undermines the integrity of user reviews and erodes trust in online platforms.

Impersonation and identity theft: Sockpuppets can be misused to impersonate others and steal their identities online. This can lead to various fraudulent activities, such as spreading false information, conducting scams, or tarnishing someone’s reputation.

Real-Life Instances of Manipulation and Deception

Astroturfing Political Campaigns: In 2018, it was reported that a political consulting firm, Cambridge Analytica, had used sockpuppets and other tactics to manipulate public opinion during elections.

Also, In 2017, a network of fake social media accounts, including sockpuppets, was exposed as part of a political influence campaign in the United States. These accounts, operated by a Russian troll farm known as the Internet Research Agency, were used to spread divisive content and manipulate public opinion during the 2016 U.S. presidential election.

Manipulating Online Reviews: In 2019, Amazon filed a lawsuit against individuals who used sockpuppet accounts to post fake positive reviews for products in exchange for compensation. This practice deceives consumers and undermines the credibility of user reviews.

Harassment and Online Bullying: In 2020, Twitter identified and removed a network of fake accounts involved in a coordinated harassment campaign targeting a prominent journalist. The sockpuppets repeatedly attacked the journalist with abusive messages and threats.

Creating False Consensus: In 2021, researchers discovered a network of fake accounts on social media platforms spreading misinformation about COVID-19 vaccines. These sockpuppets aimed to amplify anti-vaccine sentiments and create the false perception of a large anti-vaccine movement.

Influence Operations: In 2021, Pro-BJP Copypasta Influence Operation in India, there was a coordinated activity on Twitter’s platform of pro-BJP accounts amplifying content in an attempt to influence the narrative on politically sensitive issues in India. Also, A coordinated network of fake accounts posed as Sikh personas to promote the Indian Govt, and nationalism & label Sikh activists as terrorists.

AI and sock puppets

Hackers can potentially leverage AI algorithms to automate the creation of realistic fake social media accounts for sock puppets. By analyzing trends and public sentiment, AI algorithms curate and amplify manipulative content through sock puppet accounts. These advancements in AI present upcoming threats, including the challenge of deepfake content and the increased sophistication of sock puppets.

While sock puppets may seem harmless or even amusing at first glance, their misuse can have far-reaching and damaging consequences. In the future, it is crucial to prevent scenarios where groups of sockpuppets dominate public opinion by voicing their perspectives.

This underscores the importance of social media platforms implementing stringent account validation procedures to protect against the detrimental influence of sockpuppets. It is advisable to take the time to understand the source and motive of a post before liking or sharing it.

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